Facebook Cartoon Character Campaign
The campaign, which urges the image swap has swept through the social networking site and boasts a group page which has nearly 90,000 fans.
The message reads: ‘Change your FB picture to a cartoon from your childhood. The goal is not to see a human face on FB until Monday (Dec 6th) Join the fight against child abuse & copy and paste to your status!
However, the unofficial campaign remains just that – as no one has come forward to claim responsibility for it.
What’s more, rumours are now sweeping the net claiming the campaign is actually a smokescreen for paedophiles hoping to identify young children.
One Facebooker asked: ‘How is this gonna help stop child abuse? Sounds like something a paedophile would do!’
While some websites are claiming the British charity NSPCC is behind the cause, the charity has denied any involvement.Facebook Cartoon Character Campaign
Indeed it posted the following statement on its Twitter page: ‘Although the NSPCC did not originate the childhood cartoon Facebook campaign, we welcome the attention it has brought to the work we do.’
Blogger Shayne House said: ‘Changing your profile picture does not really support the NSPCC unless it inspires or encourages you or someone else to volunteer or donate, which hopefully it will. Did it inspire you?'
As the mystery continues to swirl – indeed the US National Child Abuse Prevention Month isn’t until April - the enormous scale of influence the campaign is having is being noted across the world.
According to the LA Times, nearly every of the 20 most actively searched terms on Google were to do with ‘old cartoons’ on Saturday morning.
Facebook has a history of turning causes viral, most recently with one which claimed to raise the profile of Breast Cancer Awareness Month by encouraging users to make cryptic, suggestive status updates.
The ‘I like it on the floor’ update raised eyebrows across the social networking website – largely due its flirty connotations.
The phrase, which also sees users substitute the word ‘floor’ for kitchen table, stairs, couch or any location of their choosing, appeared to be an unofficial attempt to raise awareness of the disease.
Of course the mystery lay in what ‘it’ could possibly be.
Fortunately, it was nothing smutty at all – rather it referred to where women like to leave their handbags – and the game seemed to be an attempt to unite women for a cause while keeping men guessing.
While breast cancer charities were quick to point out they were in no way affiliated with the campaign, they were keen to support its underlying message.
And indeed thanks to the power of Facebook, the phrase became one of the top searched internet phrases of the moment.
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