Google-Apple Snipefest
Focus-Global.co.cc-Over the years, business battles between corporate titans have played out in several different media: through press releases and news articles, or through multimillion-dollar ad campaigns in newspapers and on TV. Arguments made in one medium were generally responded to in the same medium.Not anymore.
Witness the complicated corporate battles between Google and Apple, specifically focused on the two companies’ mobile strategies. Senior managers from both Google and Apple have continually taken swipes at each other in unusual settings, mocking their competitors’ mobile platforms during product announcements or in strange e-mail tirades.
On Monday, the fight moved to new ground.
As my colleague Miguel Helft wrote on Monday, Steven P. Jobs, Apple’s chief executive, made an unusual appearance during the company’s earnings conference call to discuss the results, but also to attack Google’s Android platform and defend the consistency of the iPhone.
Andy Rubin, a vice president for engineering at Google and director of the Android platform, didn’t like Mr. Jobs’s comments and responded with a message on Twitter that only a small percentage of the human population will understand:
the definition of open: “mkdir android ; cd android ; repo init -u git://android.git.kernel.org/platform/manifest.git ; repo sync ; make”
In human-speak, Mr. Rubin’s Twitter message is showing how easy it is to set up and install the Android platform using open and free tools that are available to developers.
A Google spokeswoman confirmed that the message was sent by Mr. Rubin, and said the company would have no further comment on Mr. Jobs’s remarks.
These approaches speak to the styles of the two companies. Mr. Jobs is clearly taking the issue to his investors, trying to point out that Apple offers a better customer experience than its competitors.
Google on the other hand, by speaking in code, is choosing to defend itself to programmers who build products for the Android platform.
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