Skype adds ads to Desktop Software
FOCUS-GLOBAL.CO.CC-Skype announced on Monday that it will soon add advertisements to its desktop software. The move is thought to be an effort to introduce a new revenue stream ahead of the company’s IPO, which will occur this year. The new display ads will be rolled out in the U.S., U.K. and Germany this week, and they will appear on the Home tab of Skype’s desktop software.
Initial ad buys that will begin running as soon as Skype’s new ads go live come from companies including Groupon, Universal Pictures and Visa. While Skype’s long-term plans remain unclear, the company said that it will initially only display ads from a single brand each day. For the time being, Skype’s ads will appear only in its Windows client, not its Mac application
Today we announce something new – the launch of advertising in Skype, which will appear in the Home tab in Skype starting this week.
The Skype experience is our first priority, which is why we we’ve taken a lot of time working through and testing what kind of advertising would work best in the Skype environment. In fact, some of you may have seen some test ads from our friends at Rdio in the last month or two. As we roll out ads on a wider basis, we expect to continue to test and learn a lot more, and make any necessary adjustments along the way.
We believe that advertising, when done in the right way, will help us continue to invest in developing great products.
Here’s the detail of what we’re doing:
◦We’re working with some great advertisers, including Groupon, Universal Pictures, and Visa.
◦Ads will appear in the US, UK and Germany and advertising sales for Skype are initially focused in those markets.
◦You may only see ads occasionally. Our initial plan is to show an ad from one brand per day in each of the markets where advertising is being sold.
◦The ads will appear in the Home tab in Skype for Windows, and we may experiment with ads in other areas as well.
◦The ads won’t interrupt your Skype experience. You won’t suddenly see annoying pop-up ads or flashy banner ads in middle of conversations.
◦We may use non-personally identifiable demographic data (e.g. location, gender and age) to target ads, which helps ensure that you see relevant ads. For example, if you’re in the US, we don’t want to show you ads for a product that is only available in the UK.
◦You can opt out of allowing Skype to share this non-personally identifiable demographic data with advertisers from the Privacy tab in Tools ▸ Options.
Here’s an example of what the ads will look like
The Skype experience is paramount and we are committed to learning as we go, continuing to evolve the offer for advertisers and to developing great products that enable you to connect whenever you’re apart.
Today we announce something new – the launch of advertising in Skype, which will appear in the Home tab in Skype starting this week.
The Skype experience is our first priority, which is why we we’ve taken a lot of time working through and testing what kind of advertising would work best in the Skype environment. In fact, some of you may have seen some test ads from our friends at Rdio in the last month or two. As we roll out ads on a wider basis, we expect to continue to test and learn a lot more, and make any necessary adjustments along the way.
We believe that advertising, when done in the right way, will help us continue to invest in developing great products.
Here’s the detail of what we’re doing:
◦We’re working with some great advertisers, including Groupon, Universal Pictures, and Visa.
◦Ads will appear in the US, UK and Germany and advertising sales for Skype are initially focused in those markets.
◦You may only see ads occasionally. Our initial plan is to show an ad from one brand per day in each of the markets where advertising is being sold.
◦The ads will appear in the Home tab in Skype for Windows, and we may experiment with ads in other areas as well.
◦The ads won’t interrupt your Skype experience. You won’t suddenly see annoying pop-up ads or flashy banner ads in middle of conversations.
◦We may use non-personally identifiable demographic data (e.g. location, gender and age) to target ads, which helps ensure that you see relevant ads. For example, if you’re in the US, we don’t want to show you ads for a product that is only available in the UK.
◦You can opt out of allowing Skype to share this non-personally identifiable demographic data with advertisers from the Privacy tab in Tools ▸ Options.
Here’s an example of what the ads will look like
The Skype experience is paramount and we are committed to learning as we go, continuing to evolve the offer for advertisers and to developing great products that enable you to connect whenever you’re apart.
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